Katie Reifman

incredibly interactive ©

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- About
I combine creativity with technical expertise to realize complex, multi-dimensional interactive projects as Senior Information Architect or Senior User Experience Designer. Also experienced teacher of technology, from web design to JavaScript to understanding media.
- Professional Experience
From 1998 on, I have worked as a freelance information architect or user experience designer. I have worked multiple projects for many different organizations. Here is an overview:
  • Havas Worldwide

    Multiple health/pharmaceutical related projects, as well as redesign and usability analysis of consumer and b to b projects

  • Siegel + Gale

    Redesign and rebranding of major computer hardware and software company

  • Harvard University JFK School of Government

    Redesign interface and information architecture of a content rich site for Belfer Center for Science and International Affairs (2008 Webby Award)

  • Saatchi Health Care

    Senior Information Architect: Collaborate with account, creative, and business strategy team members to define information architecture of web sites; generating all necessary documentation. Present unique design solutions to internal team members and clients. Conduct usability audits of newly built sites and perform quality-assurance reviews. Sites for newly approved medication for Sanofi-Aventis as well as community-oriented sites for Acorda.

  • Ogilvy Interactive

    Define the information architecture for complete redesign of the consumer-facing web site for Jackson National Life Insurance Company (over $82 billion in assets). Architect internal site for Jackson’s financial advisors to support their complex financial transactions, including fund trading and account management. Gather requirements through interviews with key stakeholders and financial professionals. Developuse cases, wireframes and prototypes. Revise specification documents based on prioritized user feedback.

  • Morgan Stanley
    Design enterprise systems. Generate wireframe page schematics, paper prototypes and html prototypes, as well as other documentation. Conduct usability analyses on web sites and software applications. Projects include:
    • Knowledge management systems
    • Change management systems
    • Systems in support of IPO offerings
    • Team member, award-winning computer based market simulation game
    • Interface design of the Google Stock Options Auction Site
  • US Web/CKS (marchFIRST)

    Redesign of multiple sites for Ziff Davis: development of content management strategy, creation of online community, and integration of seven sites into one cohesive system. Lead team of architects, work closely with marchFIRST technology team, Vignette team, and online editors. Redesign information architecture for other large online entertainment and ecommerce site. Lead effort to merge multiple accounts into single account system. Lead Voice XML Research and Development Team. Design financial services application for Voice XML, coordinate prototype creation, and present work company-wide.Design information architecture for award winning launch of Saksfifthavenue.com (“Addy” and “Broadcasting Design Industry” awards).

  • New York University's Bobst Library

    Design and implementation of online tutorial

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- Teaching
  • Adjunct Professor, BMCC, CUNY
    • Introduction to Web Design
    • Advanced Web Design
    • Introduction to Media
    • Introduction to Digital Design
    • Introduction to JavaScript
  • Adjunct Professor, New York University
    • Usability
    • Information Architecture
  • Parsons School of Design, New School University
    • Web Design
    • Core Classes for Digital Design Certificate
- Education
  • University of Michigan
    Residential College
    A.B. Drama
  • New York University
    Interactive Telecommunications Program, Tisch School of the Arts
    Masters of Professional Studies
  • Additional coursework at Pratt Institute, Parsons, and Baruch College
- Computer Skills
  • Languages, Coding:
    HTML, CSS, JavaScript, XML, PHP, MySQL, and ASP
  • Applications
    Visio, Microsoft Office, Axure, Omnigraffle, Photoshop, Illustrator, Dreamweaver, Flash, and Flex

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